The key to increasing your Market Share is the ability to monitor, control and respond to your customer experience performance on a continuous basis.
The key to identifying working traits of the various outlets that should be replicated across your entire chain is the ability to Benchmark.
The key to staying on top of your own game and exceeding your customer expectations is the ability to find room for Marginal Gains.
Three keys – one tool to unlock the whole chain, getWaiter!
The most effective and non-time consuming method of ensuring that your company stays agile and proactive to customer experience trends is to focus on incremental performance improvements. And guess what, those are actually enormously easy to execute in comparison to high risk big spends on branding and refits.
Any task that we can divide into smaller chunks at a time becomes an easier win. The task becomes a natural force of habit instead of a chore; which no longer perceives itself as a high effort, time-consuming and cost involving errand.
The Real Power of Microscopic Changes
By just looking at single example, here’s what I’m really trying to get across. If your staff had continuous access to customer waiting times they would very quickly fall into the habit of ensuring that they attend the customers within the responding time set by their superiors. Provided that your business is staff wellbeing and customer oriented, you will be able to kill two birds with one stone. Your staff will become motivated to attend their customers promptly as they recognize that their performance is measured, which will equally improve your customer’s satisfaction in receiving an efficient service.
The above Incremental Performance Improvement involved literally a single tiny metric that led your business to have a positive effect on both your staff and your customers. This one piece of information; which you can attain as part of the FREE getWaiter! service, can serve as a KPI used for Staff Recognition and Appreciation, whilst having a positive ripple effect on your customers feedback.
Major, isn’t it? One Incremental Performance Improvement: free, easy and achievable to implement within minutes, self-cultivating and good for your brand equity. But there are many more of those Incremental Performance Improvement seeds available with getWaiter! Premium Service.
So my advice is:
- Exploit the whole pool of opportunities for Incremental Performance Improvements with getWaiter!
- Have the ability to implement a single Incremental Performance Improvement that can be easily monitored and therefore spread across your entire hospitality chain via a Benchmarking exercise. This can only have a positive impact on your business’s Market Share.
- And if you are still struggling to break through into a set of new and exciting possibilities that will help your business – Contact Us.
