The winter holidays, the wonderful bliss, the restful peace and reconnecting with family time; is over. A very important time indeed, for many of us, as we reflect on various food feasts, parties and vacations that make this time of the year most special and memorable. We look to the new year, the challenges and rewards that it will bring. My winter break got me thinking: let’s start this year talking about Social Media Reviews Management.
“And I wanted to share it with everyone I know, and didn’t know”.
It was my first Ski Holiday, an exciting retreat amongst the beautiful mountains of Andorra. A short, 3-day adventure filled escape with my better half. Everyone we met was most friendly and helpful. Everywhere we went was beautiful and enchanting in it’s own traditional way. Everything we experienced left us fulfilled with happiness.
And I wanted to share it with everyone I know, and didn’t know. My family and friends were the first to be notified about the wonders of Andorra. The multiple social media channels quickly became filled with our pictures, updates and recommendations. Review websites were the second on my “spread the good word” list. I have happily gone to the extent of writing reviews on several pages, which have been advertising the restaurants and the hotel that we have visited. Quite frankly we have chosen that destination ourselves based on other customer’s reviews, and therefore wanted to continue the fine word of mouth chain of opinions.
You could classify my behaviour as the extreme boomerang of positivism, having received excellent customer experience. But the reality is: I am not the only one. It has only taken me minutes to spread my opinion about Andorra with everyone around the world. Customers, in general nowadays have the widest opportunity to talk about your business. In fact about anything that has an emotional impact on them.
“We all love to share our thoughts and experiences”.
I am sharing this story with you today, as it highlights a very important message to us all. We live in a setting when not only the extremes of our Customer Experience created will get a mention. Everyone is able to effortlessly mention your business anywhere and way they wish; that is why your Social Media Reviews Management is so vitally important.
3 Reasons why you should invest in Social Media Reviews Management:
- Assists in getting a clear understanding of how your customers view the customer experience that you have created.
- Allows to monitor, control and respond to any dips or highlights in the service performance that your business invested in.
- Helps to benefit from the word of mouth as a free advertising tool which can effectively help you reach out to new audiences.
Hospitality Industry is full of various challenges; threats that call for recognition to be thought of in different ways, converting them into useful opportunities.
I would like to personally thank all of our loyal readers and encourage them to share our thought-provoking ideas from our getWaiter! Journal. The whole getWaiter! team would like to wish you all a very Happy New Year.
So then, Dear Reader, let’s get started – January is all about new ideas and resolutions so why not start with Social Media Reviews Management as a continuation of our “Facing the Hospitality Challenges within the UK Journey”.
