Rising stars – How to improve your Yelp ratings, and deliver exceptional customer service (part 1 of 2)

This is the 1st of a 2 part journey to understanding the importance and capability of Hospitality Industry to MONITOR, CONTROL and RESPOND to customer feedback. Not only your Yelp or TripAdvisor star rating is at stake but also the reputation, which we all know; takes years to gain and seconds to loose. Just like Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it”.

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getWaiter! The Ultimate Mystery Shopper Tool

Could it be considered that we substitute dedicated mystery shoppers for technological advances? Solutions, which not only gather mass quantitative and qualitative data, but also, come at a fraction of the price? A departure from traditional methods of collecting research data can begin.

The only mystery is to what extent can this transition occur without jeopardising the quality of the gathered information.

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